Global spotlight: Telstra’s CEO is on the frontlines
Posted: Wed Feb 19, 2025 10:16 am
Telstra is Australia’s largest mobile network, building, operating and fortifying telecommunications connections around the country. The brand’s CEO, Vicki Brady, shares scenes onsite while crews build network infrastructure. Like in this post, where she talks about the sacrifices those on the frontlines make and how their hard work translates to strengthening intercity fiber networks.
A LinkedIn post from Telstra's CEO about her time visiting South Australia with teams on the frontlines who are building their intercity fiber network
Through posts like this, Brady demonstrates her empathy for both the paraguay mobile database brand’s customers and employees. She proves Telstra’s commitment to providing reliable service as weather patterns become more extreme, and the appreciation she feels for the crew members who spend weeks away from their loved ones on the job.
She also shares reflections from sitting down with customers to learn more about their needs—especially those in remote places.
A LinkedIn post from Telstra's CEO about the launch of their satellite home internet product and her conversations with customers
Telstra’s commitment to providing top-tier service and connectivity reflects in their earnings projections, even as they navigate tricky economic headwinds.
The play: Executives don’t just play a role humanizing your brand, they also humanize your customers and employees. As Brady illustrates, making people feel seen can go a long way. Consumers and team members are more than a number, and executives who reflect that on social earn their trust.
A LinkedIn post from Telstra's CEO about her time visiting South Australia with teams on the frontlines who are building their intercity fiber network
Through posts like this, Brady demonstrates her empathy for both the paraguay mobile database brand’s customers and employees. She proves Telstra’s commitment to providing reliable service as weather patterns become more extreme, and the appreciation she feels for the crew members who spend weeks away from their loved ones on the job.
She also shares reflections from sitting down with customers to learn more about their needs—especially those in remote places.
A LinkedIn post from Telstra's CEO about the launch of their satellite home internet product and her conversations with customers
Telstra’s commitment to providing top-tier service and connectivity reflects in their earnings projections, even as they navigate tricky economic headwinds.
The play: Executives don’t just play a role humanizing your brand, they also humanize your customers and employees. As Brady illustrates, making people feel seen can go a long way. Consumers and team members are more than a number, and executives who reflect that on social earn their trust.