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Best overall AI marketing tool
More companies are expanding their AI use as they scale or undergo digital transformation from legacy software. And social data is central to many marketing transformations.


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Sprout’s AI and automation inherits your manual work in publishing, listening, analytics and customer care so your team can prioritize the decision-making no machine can emulate.
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According to The 2023 State of Social Media Report, 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Marketers are using AI in several ways, such as sentiment analysis to understand peru mobile database and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. AI-driven insights are playing a huge role in behavioral segmentation and other agile marketing strategies as well.

Investing in an AI marketing tool that fits easily into your tech stack helps you scale your marketing efforts, consolidate marketing functions and streamline workflows across your entire organization.

1. Sprout Social
Sprout Social’s AI capabilities within our all-in-one platform accelerate business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences.