For campaigns with specific actions

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Like an app install, cost per action (CPA) is measured per action, meaning the user will need to click the ad’s CTA to perform the action.

How to transform your Facebook marketing strategy with Facebook metrics
Facebook metrics aren’t just numbers on a screen, but a blueprint for transforming your brand’s social strategy. By understanding and leveraging these insights, you can make data-driven decisions that keep your brand relevant and successful on Facebook.

But how do you turn those numbers into actionable optimizations, or new approaches that up-level your strategy? Here are a few tips to help you put that data into action.

Know your crowd
Facebook is a wealth of audience insights, from where they are located to poland mobile database which posts they’re engaging with most and how they’re talking about your brand or industry. These details help you tailor your content and ads to the right people.

You can use Sprout to inform every aspect of how you engage with your audience. Through our Social Listening, discover your audience’s interests and how they’re talking about your brand to inform the topics you post about or improve your social customer care. Even catch crises early on, so you can manage the situation from the start.