A Lowe's TikTok that showcases how to create a DIY doorstep Halloween decoration

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Every subsequent video Lowe’s published about their Halloween decor used the same spooky background and text style. The end result was cohesive, recognizable content that delighted Halloween superfans awaiting Lowe’s next decor reveal.

The brand also shared creator-inspired DIY content throughout spooky season. Like this video of a ceramic Lowe’s pumpkin being turned into a unique and whimsical house number.



But Lowe’s isn’t just a Halloween haven. The brand is already beginning to debut their winter holiday decor, including a giant yeti, a forest of Christmas trees and snow-covered model villages. In a recent TikTok video, the senegal mobile database brand directly spoke to fans who come into their store expecting Halloween decor and are delighted to see winter holiday staples already in the showroom.

A Lowe's TikTok showcasing their end of year holiday decor and Halloween decor side-by-side in their showroom

The consistent enthusiasm in the comments section proves that when it comes to holiday flair, more is more, and fans live for new product reveals (from September to December). According to Sprout Social Listening data on X from September 9 to October 18, 2024, Lowe’s social sentiment is almost 25% more positive than their leading competitor.

The play: The old rules about holiday marketing can (mostly) be thrown out. Once we reach September, all bets are off, and it’s fair game to start promoting every end-of-year holiday—even simultaneously. As Lowe’s demonstrates, this works best when you acknowledge the surprise of holiday products being in the store before the “appropriate” time and slowly drop new items throughout the ‘ber months.