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How does Google Ads work in 2022?

Posted: Thu Feb 20, 2025 3:22 am
by samiaseo222
Targeting correctly – people who type a keyword into search results won’t just come across your ad by chance. They’ll only come across it when they’re actively searching for what you do. Google Ads results get 65% of clicks on keyword purchases compared to 35% on organic results.

It's the most trusted – Google is one of the most italy phone number data popular and trusted search engines in the world. A whopping 63% of people say they would click on an ad on Google, compared to 15% on Amazon and just 9% on YouTube.

Measure properly – Google Ads has detailed statistics on how your ads are performing. It’s easy to see what’s working and what’s not. This way, you can adjust your ad text, bid, account structure, and other essentials accordingly to keep your budget under maximum control.

Immediate results – SEO is essential for a website. But it takes a while for the texts to be indexed and your site to reach the top of the search engines. Search ads are displayed immediately and you can start earning within minutes of launching your ad.

How does Google Ads work?

The advertiser creates an ad with appropriate keywords.
Internet users enter a keyword that interests them into the search results.
If your ad contains a keyword that matches what an internet user is searching for, your ad will run.
Google will include all relevant ads in the auction.
It then uses formulas for Quality Score and Ad Rank to select a winner.
Advertisers only pay when an internet user clicks on their ad.