The Future of Advertising – Trends You Can’t Just Watch

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The phrase “The revolution will not be televised” fits perfectly when predicting the direction of marketing and the future of advertising . In fact, it may even be televised, but the question is whether consumers will watch it. In 2017, digital advertising in the United States grew 21% and surpassed TV spending for the first time. The data is from the IAB’s latest Internet advertising revenue report .

These numbers indicate a shift in the way el salvador mobile database communicate. And want a spoiler? The future of advertising will be personalized, automated, immersive, experiential, and measurable. And it won’t feel like advertising either.

>>Recommended reading: How People-Based Marketing Can Help Your Campaigns Benefits of a Task Management System for Advertising Agencies


Increasingly mobile
To begin with, as we can already see, we are increasingly impacted by advertising on our cell phones. Video and banner advertising is growing and the device dominates in all scenarios. According to the same IAB report, from 2016 to 2017, the growth of the digital video format in the United States was 33%, reaching US$ 11.9 billion. And 54% of these ads are viewed on cell phones.

Banner advertising, in turn, still generates a lot of money in the American market, US$ 27.5 billion to be more precise, with an increase of 23%. In this model, mobile phones also overtake desktops – 67% of banners are viewed on the mobile version.