SEO for travel agencies: How does it work?
Posted: Mon Dec 23, 2024 10:11 am
In this case, we want to tell you how SEO works for travel agencies, since we have carried out four audits of travel agencies so far this year and we believe that we can contribute many things to improve the SEO positioning of yours.
SEO for travel agencies - Keyword analysis
Let's start by analyzing the keyword "travel agency" to understand how users search, since we can find very relevant information for marketing.
SEO for travel agencies - Data on the keyword "travel agency" in Spain
The first thing we have to observe to make an SEO strategy is that in these first ten results there are two important concepts, the first is the location, such as " travel agencies madrid "; and the second is the brand, such as the concept " travel agency el corte ingles ", a Spanish multinational that, despite everything, does not stop growing and growing because it has known how to adapt perfectly to digital environments.
I think the most important point in this data is the location .
Since, if you put yourself in the shoes of a user who is in another country and is going to a specific location such as Madrid, it is very possible that they will want to contact a local agency to make some kind of contract; this can also be an interesting point within the SEO strategy to get qualified clients.
Other data that we can assume within these results refers to the device with which these searches are made.
There are two keyword variables that may depend on whether the search is done for a smartphone result or for a computer result.
Note carefully that " travel agency " is spelled perfectly, while " travel agency " is the typical search I would perform from a smartphone device because I don't feel like typing on the phone's keyboard anymore.
We analyze Google search suggestions
Below are two screenshots of how some very interesting search suggestions work for several reasons.
The first is that the main suggestion leads the user to perform the search followed by "online", email list providers in germany which can make the user understand that it will not give them results from agencies such as the company "El Corte Inglés"; the second interesting fact is that it shows the keyword "offer", which will be really attractive to the user and, most importantly of all, which we will also analyze later, is that it is showing results from local searches such as "Travel Agency Seville" which is where I am writing this article.
As you can also see, both results show searches for brands and companies such as "Carrefour" or "Halcon viajes"...
This data can also give us a clue as to how users relate searches.
Remember that, in principle, these searches are related to those that users frequently make.
SEO for travel agencies - Keyword analysis
Let's start by analyzing the keyword "travel agency" to understand how users search, since we can find very relevant information for marketing.
SEO for travel agencies - Data on the keyword "travel agency" in Spain
The first thing we have to observe to make an SEO strategy is that in these first ten results there are two important concepts, the first is the location, such as " travel agencies madrid "; and the second is the brand, such as the concept " travel agency el corte ingles ", a Spanish multinational that, despite everything, does not stop growing and growing because it has known how to adapt perfectly to digital environments.
I think the most important point in this data is the location .
Since, if you put yourself in the shoes of a user who is in another country and is going to a specific location such as Madrid, it is very possible that they will want to contact a local agency to make some kind of contract; this can also be an interesting point within the SEO strategy to get qualified clients.
Other data that we can assume within these results refers to the device with which these searches are made.
There are two keyword variables that may depend on whether the search is done for a smartphone result or for a computer result.
Note carefully that " travel agency " is spelled perfectly, while " travel agency " is the typical search I would perform from a smartphone device because I don't feel like typing on the phone's keyboard anymore.
We analyze Google search suggestions
Below are two screenshots of how some very interesting search suggestions work for several reasons.
The first is that the main suggestion leads the user to perform the search followed by "online", email list providers in germany which can make the user understand that it will not give them results from agencies such as the company "El Corte Inglés"; the second interesting fact is that it shows the keyword "offer", which will be really attractive to the user and, most importantly of all, which we will also analyze later, is that it is showing results from local searches such as "Travel Agency Seville" which is where I am writing this article.
As you can also see, both results show searches for brands and companies such as "Carrefour" or "Halcon viajes"...
This data can also give us a clue as to how users relate searches.
Remember that, in principle, these searches are related to those that users frequently make.