SEO trends for 2016
Posted: Thu Feb 20, 2025 3:37 am
The SEO field , as you know, is constantly changing. This is something we have talked about frequently over the past year, and it seems that most of the trends in web positioning that have been imposed in 2015 are also going to set the SEO guidelines for 2016: a gradual promotion of good practices, where quality content is king.
On-page optimization of your website
If we don't fix some basic elements at a technical level and prepare our website well for SEO, there's no need to put any effort into the content. Beyond the mythical h1 and h2, Google values aspects such as the website's loading speed or whether it is responsive.
Quality links
Despite the rumors that links no longer count for SEO, anyone who is working on web positioning knows that this is not true. What is certain is that you have to work to get quality links. Quality links are those related to our sector or geographic qatar telegram data area, that are inserted naturally (in a post, not in an endless list of links) and that come from websites with good SEO authority.
Beyond keywords
Search engines will go beyond the insertion of keywords, so it is better to take care of the posts as a whole, from beginning to end. We are moving towards semantic SEO, writing in a natural way, including synonyms and related words that indicate to Google that we are dealing with a quality text and not a text plagued with a single keyword.
User response
Related to the above, Google will increasingly value the user experience on our website: session time, number of pages viewed, conversions, bounce rate, etc.
Impact of social media on SEO
As we already mentioned in a previous article , social networks are increasingly having a greater impact on SEO. There are two that are going to have a much greater impact from now on, Facebook and Twitter, since Google has started to integrate the content of these social networks in its search results. The rest of the social networks are also going to have an impact on SEO, but in a more discrete way (except for those from Google, such as YouTube or Google+).
These are the SEO trends we are seeing for 2016. It seems that the trends from 2014 and 2015 are becoming consolidated, and those who are not adapting to this new context will soon no longer achieve good web positioning.
On-page optimization of your website
If we don't fix some basic elements at a technical level and prepare our website well for SEO, there's no need to put any effort into the content. Beyond the mythical h1 and h2, Google values aspects such as the website's loading speed or whether it is responsive.
Quality links
Despite the rumors that links no longer count for SEO, anyone who is working on web positioning knows that this is not true. What is certain is that you have to work to get quality links. Quality links are those related to our sector or geographic qatar telegram data area, that are inserted naturally (in a post, not in an endless list of links) and that come from websites with good SEO authority.
Beyond keywords
Search engines will go beyond the insertion of keywords, so it is better to take care of the posts as a whole, from beginning to end. We are moving towards semantic SEO, writing in a natural way, including synonyms and related words that indicate to Google that we are dealing with a quality text and not a text plagued with a single keyword.
User response
Related to the above, Google will increasingly value the user experience on our website: session time, number of pages viewed, conversions, bounce rate, etc.
Impact of social media on SEO
As we already mentioned in a previous article , social networks are increasingly having a greater impact on SEO. There are two that are going to have a much greater impact from now on, Facebook and Twitter, since Google has started to integrate the content of these social networks in its search results. The rest of the social networks are also going to have an impact on SEO, but in a more discrete way (except for those from Google, such as YouTube or Google+).
These are the SEO trends we are seeing for 2016. It seems that the trends from 2014 and 2015 are becoming consolidated, and those who are not adapting to this new context will soon no longer achieve good web positioning.