Examples of headlines for PPC ads

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Great headlines provide enough information to engage your audience while leaving them wanting to learn more. Google Ads PPC headlines are a little more complicated now, as for responsive search ads, it’s best to provide 10-15 different headlines that Google can combine. So before we get into the examples, let’s go over a few things about best practices for responsive search ads:

You can provide up to 15 headlines, with a minimum of 8-10 headlines recommended.
Headlines must be less than 30 characters, but you should vary the length of your headlines. Google will always show at least two headlines, sometimes three.
Some headlines should include your target japan phone number data keyword, while others should highlight features, benefits, and other strengths.
You'll almost always want your brand name to appear to make the biggest impression, even if you don't convert. You can then include more compelling and specific text in the second or third headline.

Since you have three headlines to work with, you'll need to get creative. Here are some examples of PPC ad headlines on Google.

Find your X
X in [your destination]
Visit our store
Get your quote today
[Your Brand] Vs. [your competitor]
What is the best X of 2022?
X% discount on purchase
Free shipping
Try 30 days risk-free
See how much you can save
Active voice, emphasis on direct benefits, and curiosity-arousing text make for an excellent headline.

Examples of home page headlines
The best way to write a headline for your homepage is to actually write a few. To find out what works here, you need to do an A/B test and see which version performs best.

But when creating your homepage headline, be sure to stick to your brand voice. It likely won’t be the first interaction someone has with your brand; they’ll click through from social media or search. You want to make sure it’s a seamless experience that establishes your brand personality, so your company sounds the same in your ad copy as it does on your website. Stick to a similar tone, recognizable vocabulary, and familiar sentence structures in your headline.