Google Adwords campaigns for CTEEP
Posted: Thu Feb 20, 2025 3:46 am
After carrying out the web design for the European Technical Centre , a training school for professionals with offices in Barcelona and Girona, we faced a new stage in its online communication plan: the development of Google Adwords campaigns .
In the field of online marketing, it is common to use a multi-channel strategy , that is, not only focused on a single communication channel, but rather multiple ones, such as a combination of SEO, SEM campaigns, social networks and e-mail marketing.
In the case of CTEEP, already having a presence on social networks and having optimized the website for its positioning in search engines, the review of the already active SEM campaigns has become one of the last steps to consolidate its online presence.
The first step: sector analysis
Although the structure of search campaigns on Google Adwords is usually similar turkey telegram data in most cases, the performance of the sector will vary depending on multiple factors , such as the maturity of the sector or the presence of competitors. Taking these into account and carrying out a prior analysis will be key when it comes to optimizing the performance of the campaigns.
Ad group optimization: keywords, ads, and extensions
Once we have a structure of campaigns and ad groups defined , we must consider whether it is responding correctly to the searches we receive , whether we will have to introduce modifications or create new campaigns, ad groups or other elements from scratch.
For example, in the case of keywords , we can ask the following questions:
Are they correctly structured into different ad groups?
Have CPCs been adjusted correctly for each of them?
Are we looking for a click-oriented or conversion-oriented strategy?
Are we using the right match types?
Should we introduce terms as negative words?
Are there searches in the Search Terms section that have not been considered?
And a long etcetera of considerations, in this case only focused on the keywords.
Landing page review
Depending on the type of website and the searches we want to capture, we will direct our ads to different destinations: main page, categories or even dedicated landing pages.
In the field of online marketing, it is common to use a multi-channel strategy , that is, not only focused on a single communication channel, but rather multiple ones, such as a combination of SEO, SEM campaigns, social networks and e-mail marketing.
In the case of CTEEP, already having a presence on social networks and having optimized the website for its positioning in search engines, the review of the already active SEM campaigns has become one of the last steps to consolidate its online presence.
The first step: sector analysis
Although the structure of search campaigns on Google Adwords is usually similar turkey telegram data in most cases, the performance of the sector will vary depending on multiple factors , such as the maturity of the sector or the presence of competitors. Taking these into account and carrying out a prior analysis will be key when it comes to optimizing the performance of the campaigns.
Ad group optimization: keywords, ads, and extensions
Once we have a structure of campaigns and ad groups defined , we must consider whether it is responding correctly to the searches we receive , whether we will have to introduce modifications or create new campaigns, ad groups or other elements from scratch.
For example, in the case of keywords , we can ask the following questions:
Are they correctly structured into different ad groups?
Have CPCs been adjusted correctly for each of them?
Are we looking for a click-oriented or conversion-oriented strategy?
Are we using the right match types?
Should we introduce terms as negative words?
Are there searches in the Search Terms section that have not been considered?
And a long etcetera of considerations, in this case only focused on the keywords.
Landing page review
Depending on the type of website and the searches we want to capture, we will direct our ads to different destinations: main page, categories or even dedicated landing pages.