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Because it helps to find the identity of consumers

Posted: Thu Feb 20, 2025 3:53 am
by bitheerani319
As Lisa Allocca and Trevor Chapman have pointed out, blockchain allows advertisers and audiences to connect more directly, in a more secure environment. In the B2B context, the main challenge is to associate an individual with the company they work for, in order to allow companies to engage with these high-value profiles.

To do this, you can start identifying malaysia mobile database using a public key on the blockchain. This key can then be used to track potential consumers and their purchasing behavior.

>> Recommended reading: How predictive marketing influences the consumer

Blockchain in marketing, a tool in management
There is no doubt that blockchain in marketing is a path of no return. So, the sooner you embark on it, the better for your business. And to give you more time to dedicate to your strategies, count on a management tool like Runrun.it .