Analytics and reporting
Posted: Thu Feb 20, 2025 3:54 am
Analytics and reporting tools that integrate with customer relationship management (CRM) systems allow the CoE team to leverage data from various sources and have a holistic view of their brand’s operations. With Sprout’s analytics tools, you can speed up and automate data collection so your team can focus more energy monitoring important KPIs, informing strategy and proving ROI.
A screenshot of a Tableau dashboard populated with Sprout Social data and other marketing data.
Through Sprout’s integration with Salesforce, companies can india mobile database enrich customer CRM profiles with social data to provide a holistic view of customer interactions. Sprout’s Tableau Business Intelligence (BI) Connector takes it a step further by combining social data in an omnichannel view, customized with the visuals and aggregated metrics leadership teams need. This delivers customizable visualizations that give users a complete view of their customers, without requiring time-consuming work.
Social listening
Social listening tools empower the CoE team to monitor social conversations in real time, allowing them to stay updated on trends related to their brand or industry. This helps them proactively identify emerging issues, stay informed about relevant topics, manage brand reputation and keep a pulse on customer insights and feedback.
A screenshot of Sprout's Performance Summary tool which demonstrates key metrics (like volume, engagements and impressions) related to a Topic.
Sprout’s enterprise-ready social listening solution is built on intuitive workflows and proprietary AI technology that harness global conversations. The tools automatically sift through billions of data points to zero in on the trends, insights and key learnings you need to guide your future strategy—in seconds. Gain business-critical learnings from thousands of unfiltered thoughts, opinions and feedback to enhance your current strategy and guide future action.
A screenshot of a Tableau dashboard populated with Sprout Social data and other marketing data.
Through Sprout’s integration with Salesforce, companies can india mobile database enrich customer CRM profiles with social data to provide a holistic view of customer interactions. Sprout’s Tableau Business Intelligence (BI) Connector takes it a step further by combining social data in an omnichannel view, customized with the visuals and aggregated metrics leadership teams need. This delivers customizable visualizations that give users a complete view of their customers, without requiring time-consuming work.
Social listening
Social listening tools empower the CoE team to monitor social conversations in real time, allowing them to stay updated on trends related to their brand or industry. This helps them proactively identify emerging issues, stay informed about relevant topics, manage brand reputation and keep a pulse on customer insights and feedback.
A screenshot of Sprout's Performance Summary tool which demonstrates key metrics (like volume, engagements and impressions) related to a Topic.
Sprout’s enterprise-ready social listening solution is built on intuitive workflows and proprietary AI technology that harness global conversations. The tools automatically sift through billions of data points to zero in on the trends, insights and key learnings you need to guide your future strategy—in seconds. Gain business-critical learnings from thousands of unfiltered thoughts, opinions and feedback to enhance your current strategy and guide future action.