Recommendations from whom
Posted: Thu Feb 20, 2025 3:55 am
Understanding the special dynamics of the B2B buying center In addition to the distribution of roles, identify the relationships between each other. This will give you a feel for the group dynamics and enable you to better support the customer journey and the decision-making process. Look at the individual roles of the decision-making group and their dynamics.
Who has how much influence? Which emotions should be includ? Who seeks el salvador cell phone number list advice or? Who has what information nes? How does the collaboration between marketing, sales and customer service look in the company? How do the personas get the support of the management level? These questions will guide you in your further approach.
You should always bear in mind that the decision-making group functions as a system and nes to be convinc with individual challenges and goals, but also as a unit in different phases. Make a note of which channel is us at which point. When or in which phase does the search for information take place on the website, in the blog, via a print article? Read this article: Touchpoints - the signposts along the customer journey and also take the offline connection into account.
Who has how much influence? Which emotions should be includ? Who seeks el salvador cell phone number list advice or? Who has what information nes? How does the collaboration between marketing, sales and customer service look in the company? How do the personas get the support of the management level? These questions will guide you in your further approach.
You should always bear in mind that the decision-making group functions as a system and nes to be convinc with individual challenges and goals, but also as a unit in different phases. Make a note of which channel is us at which point. When or in which phase does the search for information take place on the website, in the blog, via a print article? Read this article: Touchpoints - the signposts along the customer journey and also take the offline connection into account.