Create and name your advertising campaign

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Now it's time to create your first TikTok video ad ! If you haven't already, log in with your TikTok profile and create the content you want to use in your TikTok ad, just like you would create your own user content. When creating your ad content, don't forget to choose TikTok ad formats.

5. Choose an ad group
To successfully launch an ad campaign on TikTok , you latvia phone number data need to create an ad group. Simply select a promotion type and enter your page URL. You will need to enter a display name, profile picture, and specify how your target audience should interact with the ad based on the ad format.

6. Automated vs. creative ads
How do you want your ads to appear on TikTok? Most users rely on automated ad placement , where TikTok's algorithms test different options to determine which placement offers the best results for your target audience at the best cost.

However, some businesses choose the creative placement option , where TikTok’s automatic creative optimization feature guides them through choosing their own preferred placement. Automatic creative optimization allows advertisers to upload up to 10 images, five videos, five ad copy, and one call to action.

7. Choosing your own audience
Who is the target audience for your TikTok ad campaign? There's no need to pay to show ads to users outside your target market. TikTok business accounts that place ads can target audiences based on demographics, location, interests, device type, or in-app behavior . For example, you could target your ads to women ages 20 to 35 who live in the Central Bohemian Region, play Fortnite, and like to eat vegetable salads.