Analyze social data to improve competitive positioning

[shaownhasan]

The midwest-staple is a go-to spot for gas, groceries, gifts and for those in the know, pizza. Casey’s handmade pizza has so many diehard fans, the convenience store is actually the fifth-largest pizza chain in the nation.

Jasmine Riedemann, Social Media Manager at Casey’s, uses Sprout’s Tagging and Social Listening features to inform localized campaigns for customers–designed to cement their status as pizza pros. indonesia mobile database The team then leverages this social data analysis to refine their creative approach.

“During our biweekly check-in with our creative and social teams, we look at the Post Performance Report more in-depth and also examine real-time trends to decide whether we should shift gears with our content plan to take advantage of those trends,” says Riedemann.

Screenshot of Sprout's Analytics for Cross-Channel Post Performance Report, showing performance of Instagram, Facebook and Twitter posts.

Even if your brand isn’t operating in a space that is as universally well-loved as pizza, you can still use social data to uncover vital competitive insights. Just like the team at Flock Freight.

“We did an analysis of all the other players (peers and competitors) in the logistics and supply chain space,” says Bob Wolfley, Director of Social Media and Partnerships at Flock Freight. “Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. Those insights showed us we had an opportunity to tell these stories in a fun, yet meaningful way. There’s a mix of tones, which we love because there are opportunities for truck drivers to relate when they find and consume this content.”