Physical retail brands are struggling to stay competitive amid threats from ecommerce. And the use of geolocation has helped boost footfall in construction material stores.
“Right now, there’s a disconnect between physical retail inventory and digital retail inventory,” says Joseph Nejman, founder and philippines mobile database of ChareRails, a technology company specializing in online-to-offline retail, in the same Fortune article. But if you connect the inventories, you can achieve great results.
“By making physical retail inventory available online, consumers can do a quick Google search to find merchandise that can be found in stores — and are directed to those that have the items in stock,” adds Nejman.
>> Recommended reading: Tech marketing: revolutionizing marketing through technology
A tool to 'geolocalize' the best results
Since the subject is technological innovation, here's a tip: test an online management tool, like Runrun.it .
Geolocation in ecommerce is already helping physical construction stores
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