A greater sense of control over your ad content

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Which test ad to use depends largely on your business’s needs. Both expanded text ads and responsive search ads offer solutions for ensuring relevance in your PPC campaign . If you want to opt for an ad campaign that offers the same headline for all ads regardless of the product and services listed in each ad, then you should lean more towards expanded text ads. On the other hand, if you want to run a comprehensive ad campaign managed by Google’s AI , then responsive search ads may be the ideal choice for your business.

As mentioned above, with expanded text ads malaysia mobile phone number data you have full control over what to include or exclude in your headlines and descriptions, while with responsive search ads you don’t have that control because everything is driven by machine learning. Regardless of which tool you use, Google guarantees you regular feedback to help you improve the quality of your ad campaign.

What are the new changes for advertisers?
Starting this summer, responsive search ads will become the default ad type in Google Ads. However, this does not mean that the original expanded text ads will not be available. It will only be impossible to create or edit new expanded ads. You will only be able to pause and restart them. So if you don't want to give up expanded ads just yet, create the necessary PPC campaigns now before the option to create them is disabled.