Web analytics to get to know

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You can know how many reservations you get from each action you implement almost in real time. Knowing your audience and which destinations are the most popular, how far in advance they book accommodation or how much they are willing to pay will allow you to prioritize your resources, plan much more successful actions, and even segment your users. It is also important to be clear about where your traffic is coming from. What percentage of your traffic is organic and comes from your position in the search engines (and what keywords are finding your website) and what percentage comes from other proactive online channels, whether through email actions, display banners, paid search engine ads, etc.


@Niumba's advice “ your travellers tourism finland mobile database Click To Tweet Getting into the habit of analyzing all the data related to your website will allow you to plan much more efficient actions and detect areas for improvement. For example, if you see that 20% of your traffic starts a reservation but only 1% completes it, you will need to review the reservation process. Is it easy? Are there too many steps? Where are people falling off? With a good web analytics tool you can detect problems and propose solutions that improve the performance of your website.