The video does not represent the company or does not have a standard

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Just because a video gets a lot of views doesn’t mean it’s a good fit for your organization or business. Any video you use in your video marketing strategy should represent your organization’s culture. Not just in its message, but in its production values ​​and style.

By maintaining a standard you have a israel mobile database greater chance of growing your brand's positioning and helping with your branding .

>> Recommended reading: Customized content: the new branding format

Do not use social media as support
Many people believe that social networks like Facebook and Instagram should only be used for entertainment, with no real value for marketing and/or sales. This is not true!

Social media is a very important tool for companies today, and knowing how to use it can make a difference. Networks like Facebook really value video content, and this type of post has proven to have enormous engagement and reach.

Don't forget to post your videos on social media and learn how to use them as great allies in your business!

It’s important to think about how a video will be viewed by your customers and prospects, how it represents your business, and what the next move is after the content is consumed.

Your goal shouldn’t just be to get new views, but also to gain more and more followers and, of course, customers! Today, videos are not just about conveying a message or providing entertainment. They are about providing valuable information.