Adjust your ads to the seasons

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As an insurance agent, you know that different types of insurance are more popular at different times of the year, and the reasons people buy insurance change. So use seasonal ads to reach people at different times of the year and sell common insurance products in creative ways. In the summer, you might run an ad highlighting the possibility of a vacation accident or pool injury, and in the winter, a skiing injury.

Use high-quality photos
People won’t click on an ad if it has a blurry image. They netherlands phone number data won’t click on an ad if they don’t recognize what you’re trying to offer them. The success of your ads will therefore depend to a large extent on the images you choose. Only choose high-quality photos that express what you do and are related to your insurance products.

If you’re running a Facebook campaign targeting new drivers for car insurance, use a dramatic photo of a beautiful car that’s just been in an accident. Make sure it’s not too graphic, just enough to show people the damage an accident can do to their new car.

Getting quality photos is not difficult. There are many stock photo sources on the Internet that you can use for free or for a small fee. If you take your own photos, use good lighting and keep the composition of the photo simple, without distracting elements. The photo should be clear at first glance what you are trying to express with it.

You don't even need an expensive camera - most smartphones these days have cameras that take high-quality pictures. Use yours to take eye-catching pictures that people will want to click.

Use existing posts
Facebook lets you create ads from existing posts. If you have an organic Facebook post that has gotten a lot of likes and shares, turn it into an ad . You don’t have to start from scratch with every campaign. Sometimes your existing content is enough. Edit it, add a call to action, and use it in a new ad campaign.

In Ads Manager, there's an option to "Use an existing post." When you select this option, Facebook will show you the posts you've created. Click on one of them to create your ad.