US users: Over 159 million
Posted: Thu Feb 20, 2025 5:21 am
4. Instagram
Key Stats:
Monthly global active users: Over two billion
Average time spent per day (in the US): 30 minutes
Largest age group: 25-34 year olds
Who should use it: Travel, beauty, fashion and health/fitness tend to do well on Instagram. If your brand is all-in on influencer marketing, posting user-generated content and using short-form video, Instagram is crucial.
Why you should be on Instagram
Instagram is one of the most widely used platforms argentina phone number data among US adults, and 49% of consumers expect it to be the platform they use most this year. As the preference for short-form video increases, brands need to invest in platforms like Instagram where this content is king. Instagram is also a key place to tap for influencer or creator collaborations—which is especially impactful for Gen Z and Millennial audiences.
The ease of Instagram shopping has also made the platform a shopping hub. With 70% of shoppers looking to the platform for their next purchase, leveraging this feature can help you connect with customers while making sales. Consumers are also sliding into DMs with questions and feedback, making Instagram a valuable component of your customer service.
Key Stats:
Monthly global active users: Over two billion
Average time spent per day (in the US): 30 minutes
Largest age group: 25-34 year olds
Who should use it: Travel, beauty, fashion and health/fitness tend to do well on Instagram. If your brand is all-in on influencer marketing, posting user-generated content and using short-form video, Instagram is crucial.
Why you should be on Instagram
Instagram is one of the most widely used platforms argentina phone number data among US adults, and 49% of consumers expect it to be the platform they use most this year. As the preference for short-form video increases, brands need to invest in platforms like Instagram where this content is king. Instagram is also a key place to tap for influencer or creator collaborations—which is especially impactful for Gen Z and Millennial audiences.
The ease of Instagram shopping has also made the platform a shopping hub. With 70% of shoppers looking to the platform for their next purchase, leveraging this feature can help you connect with customers while making sales. Consumers are also sliding into DMs with questions and feedback, making Instagram a valuable component of your customer service.