Why is Account-Based Marketing an efficient strategy?

[bitheerani319]

The effects of applying Account-Based Marketing are clear throughout the company’s operations. Remember that identifying the “ideal customer” makes the communication and production process more objective and consistent with the needs of the person who will see value in your product or service.

Unlike inbound marketing, you run your taiwan mobile database knowing exactly who you want to reach and knowing their purchasing journey, so your investment is more objective and the reactions of leads are better mapped.

After all, having a campaign rejected by an account that doesn't fit with your brand is one thing, but not pleasing those who should see value in your offer is a source of powerful insights.

In this sense, Account-Based Marketing is represented by an inverted pyramid. You identify your ideal customer – the fact that it is not a long list also helps you nurture and understand the behavior of these people; you seek engagement through individualized communication, which allows you to experiment with approaches and methods; and, finally, you convert and expand your operations.


Inbound marketing pyramid
Understand that Account-Based Marketing is a continuous learning journey that puts your business in contact with the right people, consequently your communication and purchase negotiation process becomes increasingly refined.

Compared to inbound marketing, your pyramid representation may give the false impression that conversion is as satisfactory as in ABM. The difference lies in the drastic reduction of leads that do not remain in your sales funnel , as they are not at the right time to buy.