Relationship marketing based on social actions

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Engagement with an organization often happens through the proximity it establishes with its audience, mainly through direct actions.

Relationship marketing based on social austria mobile database refers to programs and attitudes in which employees themselves actively participate, offering professional guidance or helping to improve public spaces, for example.

Therefore, this category of societal marketing is consolidated through human connection, increasing contact between professionals and communities and making social actions become part of the company's identity.

Product and brand social promotion marketing
Finishing off the types of societal marketing, we have the social promotion of the product and the brand, which is established through the acquisition of products and services with the aim of raising funds for projects that promote collective well-being.

The return to the supported entities occurs through the transfer of a percentage of the profits obtained by the campaign to the social initiative, as is the case of McDia Feliz, an action carried out by the fast-food chain McDonald's in which the amounts raised are donated to institutions fighting childhood cancer.