Instagram is a social networking site that mainly focuses on photos and videos. Users stop and look at the visual impact, so it is often used by businesses in industries that have a strong visual appeal, such as beauty, food and beverage, and apparel.
However, it can be said that the value is not "things" but "experience new zealand phone code consumption" such as situations and stories. Looking at it from another perspective, even if you don't have flashy or witty content, you can gain unexpected fans if you can take an approach that is visually appealing and story-like. This
is partly due to the fact that it is linked to Facebook, but perhaps because it is a platform for sharing experiences, there are surprisingly many B2B event advertisements.
Social Media Apps
LINE
LINE is the SNS with the largest number of users in Japan. For business use, there is a "LINE Official Account", and unlike personal LINE, which is for one-to-one conversations, LINE Official Accounts can send messages to multiple subscribers at once.
In BtoC, it is , and by becoming friends with a company account, you can apply for events or distribute stamps.
In BtoB business, chatbots may be more commonly used than information dissemination. For lead acquisition purposes, you need to have people follow your company account first, so it seems that it is more suitable for some industries than others.
YouTube
YouTube is a video sharing platform with over 70 million users in Japan alone.
It allows for longer viewing times than other SNS sites, so many companies, regardless of size, use it as a tool to introduce their company or products, or to explain trends on related topics. Another
feature is that videos uploaded to YouTube can be used in a variety of ways online, such as embedding them on corporate websites or playing them in seminars and webinars.