Key Marketing Metrics

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Now that you know what your company's marketing metrics are and how to analyze them, you need to establish which metrics are the most important for your business.

In this sense, we distributed the main metrics into four categories: lead generation, content marketing, social networks and productivity.

If you want to delve deeper into the canada mobile database to understand which metrics are most important for your business, we recommend reading the book Marketing Metrics: The Definitive Guide to Evaluating Marketing Performance , written by Philip Kotler, a leading figure on the subject.

ROI
Among marketing metrics, ROI (Return On Investment) is among the most important.

It is an indicator that is usually used at the beginning of a business, but remains relevant throughout the operation.

This metric shows the returns obtained from a certain amount of invested resources. In short, ROI measures the relationship between the profit/loss obtained on the invested capital.