International SEO in France for the Aragon Medical Center

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In a previous article we introduced you to our clients at the Centro Médico Aragón. This is a gynaecological clinic with offices in Barcelona, ​​Girona and Palma de Mallorca. The clinic offers all kinds of services, but it specialises in abortion. The client told us that, due to geographical proximity and legal differences between France and Spain, many French women want to come to Spain to have an abortion, and the Centro Médico Aragón wants to attract that public.

When we want to work with a foreign market on the Internet, we have two options, essentially. The first would be to take our website, translate it into the language of the target country, and seek out that audience essentially through online advertising, via tools such as Adwords or Facebook Ads. On the other hand, if we want to work on SEO web positioning in that country, this strategy will switzerland telegram data not be enough. Google works by country, and shows the results relevant to the user in a specific framework.

If we had limited ourselves to translating the Centro Médico Aragón website into French and working on SEO, we would achieve good SEO positioning for Google Spain, and therefore we would only impact people who search for concepts in French from Spain, when our objective is for clients from France to find us. If we want to achieve SEO in France, we need to create a new website, with a French domain and that for all technical purposes and in the eyes of Google is a different website from the Spanish one and that is considered French.

Only from there, and through constant work, will we be able to position our website on Google France. This route, despite being more laborious and expensive in the short term, is the safest and most sustainable option in the long term. In this case, it was also strictly necessary, since Google policies in France prohibit the use of Adwords for services such as abortion, something that does not happen in Spain.

This has been the strategy we have followed for Centro Médico Aragón. We have created the website avortementenespagne.fr, which we are working to position on Google France for concepts such as avortement espagne, avortement barcelone , clinique avortement Barcelone or IVG espagne.