Explaining the decision
Posted: Thu Feb 20, 2025 6:27 am
Minister Dias Toffoli explains that this decision is based on the principle that, while national content productions, including those of an independent nature, face a major disadvantage in relation to the competitiveness of international producers, such as those from the United States, the same is not true of the advertising market.
In the advertising content market, there would be thailand mobile database repetition of this scenario of marked disadvantage between national and foreign agencies, says Toffoli. And he reinforces: as observed by some ministers in the last session, Brazilian advertising agencies are among the largest in the world, even featuring among the most awarded at the Cannes advertising festival.
Another point was raised by Minister Marco Aurélio Mello, who stated that this market reserve contradicted a basic principle of the economic order, which is free competition. Furthermore, national agencies produce material that goes beyond the Brazilian market, involving audiovisual productions for large multinational companies.
In the advertising content market, there would be thailand mobile database repetition of this scenario of marked disadvantage between national and foreign agencies, says Toffoli. And he reinforces: as observed by some ministers in the last session, Brazilian advertising agencies are among the largest in the world, even featuring among the most awarded at the Cannes advertising festival.
Another point was raised by Minister Marco Aurélio Mello, who stated that this market reserve contradicted a basic principle of the economic order, which is free competition. Furthermore, national agencies produce material that goes beyond the Brazilian market, involving audiovisual productions for large multinational companies.