Purchase of a complex B2B solution
Posted: Thu Feb 20, 2025 7:06 am
Rather, like the newspaper headline, it simply needs to entice customers to continue the dialogue. 2. Assess Your solution isn’t a fit for everyone. Yet so many sales teams waste their limited bandwidth trying to convince and convert even low-potential buyers! That’s why your pitch should help your audience self-select in or out of your sales process. Helping customers quickly assess whether your solution is for them benefits both parties when time and attention are precious commodities.
3. Remember According to Gartner, six to 10 decision makers are macedonia cell phone number list typically involved in th. That means there’s a high likelihood that the person you just pitched your solution to will have to explain it to someone else. If your pitch violated one of the three sins I outlined earlier, it won’t be memorable enough to work its way through your customer’s organization while maintaining its armor-piercing efficiency.
In my training, I cover many powerful, scientifically proven ways that salespeople can pitch their solutions. From unleashing hidden enemies to priming the conversation with questions, and even formulaic storytelling. But regardless of the modality, one of the core, underlying principles behind the most effective pitches remains the same; they lead with problems, not solutions. The Power of Problems In Sell The Way You Buy, I share research that illustrates how feelings are the primary motivator behind all our purchasing decisions.
3. Remember According to Gartner, six to 10 decision makers are macedonia cell phone number list typically involved in th. That means there’s a high likelihood that the person you just pitched your solution to will have to explain it to someone else. If your pitch violated one of the three sins I outlined earlier, it won’t be memorable enough to work its way through your customer’s organization while maintaining its armor-piercing efficiency.
In my training, I cover many powerful, scientifically proven ways that salespeople can pitch their solutions. From unleashing hidden enemies to priming the conversation with questions, and even formulaic storytelling. But regardless of the modality, one of the core, underlying principles behind the most effective pitches remains the same; they lead with problems, not solutions. The Power of Problems In Sell The Way You Buy, I share research that illustrates how feelings are the primary motivator behind all our purchasing decisions.