“Achieving Excellence in Sales (Spin Selling)” by Neil Rackham
Posted: Thu Feb 20, 2025 8:54 am
Imagine you’re a salesperson. You’re there, all excited, ready to talk about how amazing your product is. But then you notice that the customer looks more bored than a kid in a bank line.
What went wrong? Well, maybe you’re lebanon mobile database to ask the right questions. And that’s where “ SPIN Selling ” comes in!
SPIN isn't about spinning in circles until you get dizzy. It's an acronym for four types of questions that will transform you from average salesperson to sales master: S for Situation, P for Problem, I for Implication, and N for Need for Solution.
It is worth following the methodology developed by the author. The cool thing about “SPIN Selling” is that it changes the game: instead of pushing your product down the customer’s throat, you help the customer understand why they need what you are selling.
What went wrong? Well, maybe you’re lebanon mobile database to ask the right questions. And that’s where “ SPIN Selling ” comes in!
SPIN isn't about spinning in circles until you get dizzy. It's an acronym for four types of questions that will transform you from average salesperson to sales master: S for Situation, P for Problem, I for Implication, and N for Need for Solution.
It is worth following the methodology developed by the author. The cool thing about “SPIN Selling” is that it changes the game: instead of pushing your product down the customer’s throat, you help the customer understand why they need what you are selling.