Here's When Facebook Advertising Doesn't Perform Right

[nusaibatara]

Despite the large number of active users on Facebook, the advertising budget invested and the campaigns set up, your ads are not bringing the expected results.

What's the problem?

Why aren't your Facebook jordan cell phone number list campaigns performing as well as you'd like?There’s no point in hiding it, Facebook ads aren’t always good, but the social network certainly isn’t to blame.

Facebook offers its advertisers a series of advantages that you just need to know how to exploit :

3 billion active users,
high possibility of profiling users,
opportunity to publish at any time and give vent to creativity.
Many entrepreneurs improvise as marketers without fully understanding the tools available on the platform and the rules for creating a high-performance campaign.

So several problems emerge :

the target is not defined correctly;
user profiling is based on characteristics that do not match perfectly;
statistical analysis is underestimated;
amateur images are chosen;
a solid content strategy is missing.
Let's start from the target .

There are almost 3 billion active users on Facebook, but not everyone can be part of the target! Overestimating the target is a bit like throwing something in the air and hoping it reaches the right person.

In order not to waste budget and obtain optimal results, it is necessary to define the target audience in a specific manner , considering the geographical area , demographic characteristics and competition .

Additionally, the interests of the potential audience should be identified so that the ads are relevant.

Let's move on to organizing the campaign .

What's the point of posting an ad if fans aren't online at the time?

Timing is a factor to consider, so that you can launch your campaign when users are online and can be reached easily .

Additionally, you need to carefully choose the images and copy for your ads to increase engagement and get the desired results.

The advantages of relying on a web agency to advertise on Facebook

As you have seen, managing advertising on Facebook requires a deep knowledge of the social network. Knowing how to publish a few posts on a profile or a company page is not enough to do a professional job and obtain concrete results .

Managing advertising on Facebook requires in-depth knowledge of the tools, the variables to set and of course, a cost.

In these cases, therefore, DIY becomes a way to waste money and not achieve your goal.