Coming to VPRO to suggest

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“It’s crucial not to be in the same bubble as other media companies. In fact, when I look for inspiration, I mostly look at what’s happening in technology, design and art, and think about how we can apply those trends.”

This attitude is put into practice in collaboration with people kenya cell phone number list from other fields and other companies (including start-ups), because VPRO Medialab aims to be interdisciplinary and open in its collaborations.

"It's really a case-by-case basis. We try to find the right people with the right expertise, wherever they are."

“A designer or someone who builds interactive installations wouldn’t necessarily think of working together,” says Annelies Termeer. “We want to be the starting point for this kind of collaboration, because we think we can learn from each other.”

Spreading the spirit of innovation internally

Founded in 2015, the VPRO Medialab took some time to find its feet and establish its role within the organisation. “Initially, we expected the medialab to be really innovative, but also for its projects to reach a very wide audience. Over time, we noticed that these two objectives do not always go together,” says Annelies Termeer.