Customer retention : This can be calculated by looking at the number of users or followers your brand has at the beginning of a period, as well as the number you have at the end and the total number of new users attracted during that period.
Audience retention : This shows how long a user views your content, reads your blog posts , and/or listens to your podcast. It indicates whether your content is successfully reaching your target audience or whether it is simply being ignored.
Moderation metrics : These refer to the rate of removals, bans, or blocks. They are useful for determining community rules, keywords that need to be filtered, and what types of posts attract offenders.
Engagement analytics : Identify what your audience likes to see from your brand – and what they don’t. As your digital marketing agency works to create content, these numbers can help them tweak their approach.
Social sentiment : Provides deeper insight into how users nepal mobile database feel about the brand, its products, and its content. It expresses how much audiences trust the brand and can influence how your brand chooses to interact online.
Conversion rate : This shows how many users in your community are completing the actions prompted by your content. So it’s a useful metric for evaluating how your community responds and identifying opportunities to improve your marketing efforts.
Lead generation metrics : Tracking how many unique users find your business and how they find it can help you understand the best way to reach new customers.
Your community has the power to make or break your brand. They’re the people who make repeat purchases, write positive reviews, create buzz on social media, and spread word-of-mouth advocacy far and wide.
Ultimately, they control the narrative around your brand. So invest in your community. Measure the metrics that matter to see what’s working. Then, reinvest in the people who make the biggest difference.
Need more tips for building an effective Community Marketing strategy? Then schedule a time to speak with one of our experts today.