Almost all processes and tools of companies were developed and developed in Western countries. For this reason, English-language terms are used in marketing and management.
What is a brand?
What is a brand?
It is worth distinguishing between the concepts of "brand" and "branding". These words germany mobile database have the same root. A brand is understood as a set of functional, graphic, emotional or other associations that exist in the perception of the target audience of a commercial product's trademark.
The noun "branding" comes from the verb form. Therefore, this word indicates an action related to a brand. In essence, branding is a set of marketing activities to form and develop a brand in the market. In other words, the purpose of branding is to create a brand - to move the developed associations about it into the consciousness of the target audience.