The content funnel is the representation of a strategy that aims to produce content for different stages of the ecuador mobile database journey . Thus, its role is to guide the customer, increasing their maturity on a subject and establishing a relationship of trust with the brand.
In practice, the funnel is divided between:
Top (ToFu) : Content to attract and educate.
Medium (MoFu) : Content to help form the purchasing decision.
Background (BoFu) : Content to answer questions, delight the lead and convince them to buy.
What is the content funnel?
-
bitheerani319
- Posts: 860
- Joined: Mon Dec 23, 2024 3:32 am