Types of interactive content
Posted: Sat Feb 22, 2025 3:06 am
Interactive content can come in many different forms, from quizzes and polls to 360-degree videos and virtual reality experiences.
But let’s talk about the most commonly found (and highest ROI) types of interactive content on blogs that you’ve probably seen before – but hadn’t realized as a business opportunity:
Quizzes : Great for increasing user engagement
Polls : Great for giving your audience a role in your brand
Calculators : Useful for solidifying your authority in the industry
Generators : impactful in attracting new customers
Guides : Great for showcasing your brand’s expertise
Statistics : Good for adding credibility to your brand messaging
Maps : Perfect for promoting a brand’s location-based services or products
5 examples of interactive content that can help ghana mobile database your business sell more
Now how about starting to think about how you can use interactive content as part of your content marketing strategy?
LEARN MORE: How B2B content marketing solves problems in your company
The first step is to consider what types of interactive content are best suited for your audience. Formats that might work well to engage a B2C audience are often very different from those that work well for a B2B audience.
Find out more below:
1) Tests
This is perhaps the most manageable format among the examples of interactive content you can create – and it has great potential to engage your audience.
After all, quizzes are effective for the simple reason that they are fun and often highly shareable. Who can resist BuzzFeed quizzes, for example?
In this way, tests are an easy entry point into creating interactive content.
To do this, explore tools like Quiz Maker and Survey Monkey . Or the features available in Stories, on your Instagram profile.
2) Calculators and Tools
Online calculators and tools can be a great way to not only engage your audience, but also generate leads or help build press links with digital PR.
3) Interactive infographics
Infographics are nothing new in content marketing. They are a great resource for providing data and also building links to relevant publications.
4) Games
This is probably one of the most effective examples of interactive content ever found online.
They are irresistible, have high sharing potential and can generate a lot of traffic to your website.
RELATED: How to Increase Your Business Website Traffic in 5 Tips
Additionally, they can help your business earn links from the press, create a buzz on social media, and obtain relevant user data.
But let’s talk about the most commonly found (and highest ROI) types of interactive content on blogs that you’ve probably seen before – but hadn’t realized as a business opportunity:
Quizzes : Great for increasing user engagement
Polls : Great for giving your audience a role in your brand
Calculators : Useful for solidifying your authority in the industry
Generators : impactful in attracting new customers
Guides : Great for showcasing your brand’s expertise
Statistics : Good for adding credibility to your brand messaging
Maps : Perfect for promoting a brand’s location-based services or products
5 examples of interactive content that can help ghana mobile database your business sell more
Now how about starting to think about how you can use interactive content as part of your content marketing strategy?
LEARN MORE: How B2B content marketing solves problems in your company
The first step is to consider what types of interactive content are best suited for your audience. Formats that might work well to engage a B2C audience are often very different from those that work well for a B2B audience.
Find out more below:
1) Tests
This is perhaps the most manageable format among the examples of interactive content you can create – and it has great potential to engage your audience.
After all, quizzes are effective for the simple reason that they are fun and often highly shareable. Who can resist BuzzFeed quizzes, for example?
In this way, tests are an easy entry point into creating interactive content.
To do this, explore tools like Quiz Maker and Survey Monkey . Or the features available in Stories, on your Instagram profile.
2) Calculators and Tools
Online calculators and tools can be a great way to not only engage your audience, but also generate leads or help build press links with digital PR.
3) Interactive infographics
Infographics are nothing new in content marketing. They are a great resource for providing data and also building links to relevant publications.
4) Games
This is probably one of the most effective examples of interactive content ever found online.
They are irresistible, have high sharing potential and can generate a lot of traffic to your website.
RELATED: How to Increase Your Business Website Traffic in 5 Tips
Additionally, they can help your business earn links from the press, create a buzz on social media, and obtain relevant user data.