Tips for Choosing Keywords for a B2B SEO Strategy
Posted: Sat Feb 22, 2025 3:19 am
The first step to starting a B2B SEO strategy is to conduct a detailed study of your company's personas. After all, this is how you will be able to identify their pain points and discover which keywords related to them should be worked on.
In addition to the pain points, working bulgaria mobile database keywords related to the services and products that your company offers on the market can be a good initiative.
Therefore, it is important to analyze the search volume and the difficulty of ranking. Tools such as Semrush and Ubersuggest provide this and other information for those who want to work with SEO for B2B.
Another tip is to study your competitors. Identifying which keywords they use and which make sense for your company to work on and compete for the best positions in the SERP is essential.
Tip: In general, use short tail keywords for top-of-funnel content. They have a higher search intent, but are harder to rank for. They are important for attracting and educating your visitor.
For middle-funnel and bottom-funnel content, you can use long-tail keywords . Because they are more specific, they have a lower search intent, but the task of ranking them is a little simpler.
You can also organize your content into Topic Clusters. This is a way to group your articles into a main one (pillar post) and complementary ones (satellite posts) through internal linking.
In addition to the pain points, working bulgaria mobile database keywords related to the services and products that your company offers on the market can be a good initiative.
Therefore, it is important to analyze the search volume and the difficulty of ranking. Tools such as Semrush and Ubersuggest provide this and other information for those who want to work with SEO for B2B.
Another tip is to study your competitors. Identifying which keywords they use and which make sense for your company to work on and compete for the best positions in the SERP is essential.
Tip: In general, use short tail keywords for top-of-funnel content. They have a higher search intent, but are harder to rank for. They are important for attracting and educating your visitor.
For middle-funnel and bottom-funnel content, you can use long-tail keywords . Because they are more specific, they have a lower search intent, but the task of ranking them is a little simpler.
You can also organize your content into Topic Clusters. This is a way to group your articles into a main one (pillar post) and complementary ones (satellite posts) through internal linking.