Promotes integration between sales and marketing

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When a company invests in CRM sales automation, it is creating a digital environment of shared information. In this context, we know that marketing is much more efficient when it has in-depth knowledge of the profile of the consumer it is talking to.

The sales team, in turn, is in direct indonesia mobile database with real customers. Thus, what CRM promotes is a much greater alignment between departments — so much so that the concept of vendarketing is already a reality in many companies.

This integration between sectors promotes an even higher level of automation in processes. While sales feeds marketing, sellers also take advantage of this database to achieve better results.