The importance of integrating press relations and Inbound Marketing

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Both practices are similar in the digital world, since the media specialized in IT is present in this environment. In addition, the press office is able to enhance marketing actions and create even more sales opportunities.

The use of press releases, for example, helps to macedonia mobile database the media informed about the latest news about the brand, products and potential campaigns. Inbound Marketing, in turn, maps out the consumer profile (Buyer Persona) in more detail, their habits, preferences, needs, etc.

These are sectors that perform much better when they are aligned around the same goals. Even so, it can be challenging to get teams on the same page without a great deal of knowledge about the specifics of IT.

It is worth noting, for example, that during the pandemic, around 46% of B2B buyers accelerated their software purchasing flow . But how can this demand be met with a personalized approach and a constant presence in specialized media?

To go further, how can we do this while dealing with the need to reduce the budget at a delicate time in the market?

This is where OUTMarketing comes in as a powerful ally for your company.