That’s why your marketing team needs to think proactively, using customer pain points instead of just reacting when customers approach you with a query.
For example, it’s essential to have a useful knowledge base that customers can access quickly, as this can help answer questions that influence their purchasing decisions.
14) Brands that help their community
We know that the burden of looking after consumers should not have fallen on brands. However, consumers today may even trust brands more than official authorities.
Today, 82% of consumers want a brand’s values to align with their own. As such, many companies can achieve significant results by capitalizing on the current situation to make a lasting impression on their audience.
But there’s a catch: you have to be genuine about it. In senegal mobile database addition, your actions and your speech need to be coherent. After all, a brand’s purpose doesn’t begin and end in the financial quarter.
So brands that choose to help their audiences with the struggles they’re facing — from higher in-store prices to the ongoing climate crisis — will benefit from the better world they help build.
To do this, it’s important that they find a cause they believe in and make the necessary changes to the way they do business. Whether that’s building a community around their product or making sacrifices around profits and pricing.
15) Use of email marketing becomes more influential
Email marketing is by far one of the best marketing methods in use.
With 89% of businesses using email marketing primarily to generate leads, it is one of the digital marketing trends for 2023 and beyond.
After all, almost everyone has an email account, so this makes it a powerful channel for brands and businesses to connect with their customers.
When it comes to product launches, it’s beneficial to use email subscriber lists to reach out to existing customers. As well as those who may have signed up but haven’t purchased anything yet.
Additionally, product launch emails can help significantly increase profit margins. This is especially important for a new business.