The same applies to commemorative dates. You need to anticipate and deal with the plurality of groups you intend to address.
For example, if you are going to apply the image of a family, recognize that family structures are diverse. Not every family is a mother, father, and children. Just as not every single-parent family is the result of divorce. And not every mother is struggling to survive.
4) Rethink adjectives and other descriptions
Pay close attention to the bias that certain expressions have. For example, words like 'dark' and 'blind' are often used symbolically to express negative concepts.
But there are many alternatives and ways of writing , without using these terms that, thankfully, are no longer accepted by the general public. A good example is the new way in which companies have been referring to the last Friday of November, known for its discounts: Best Friday.
5) Let your images speak
One way to put inclusive marketing into practice is to show kenya mobile database this connection in images . So one way to work on this effectively is to include people:
With various body sizes,
Profiles of diverse ethnicities,
Introducing intersectionality in diversity,
Unique subsets of a diverse population.
Have purpose in your inclusive marketing
Creating accessible and inclusive content should be a priority for your organization. Today, most consumers have no tolerance for brands that exclude minorities. So they’ll shop elsewhere. But that doesn’t mean your brand will be safe from controversy.
More than ever, we live in a polarized society. Therefore, there will always be a portion of the population that will associate your inclusive marketing actions with the concept of “lacração”.
So the question here is: which side does your brand want to be on – cutting edge or past? What values and consumers does your brand intend to do business with from now on?
Lead by example. Show that your brand cares about setting the standard for an inclusive future for all.