How to repurpose your company's content and implement a content marketing strategy?
Posted: Sat Feb 22, 2025 5:12 am
Below, we’ve outlined some best practices for reusing old content and implementing an effective content marketing strategy. Check it out:
1) Compile blog posts and develop an eBook
If you have a lot of content on your blog switzerland mobile database want to reach more of your target audience, a good tip is to invest in conversion material. How? By compiling blog articles and developing an eBook. This way, you will reuse old content in a new format, and on top of that, you will be able to increase your lead conversion rate.
2) Gather scattered data and build an infographic
With your expertise, you probably have the knowledge to write a book, don't you? However, consumers like practicality and you also don't have the time to compile all your information into extremely technical and in-depth content. Therefore, a great option is to gather scattered data and create an infographic. It can also be used as conversion material or as a complement to a blog article, showing important and fundamental information to your customers in an educational and practical way.
3) Hold a webinar with content from the most read articles
Videos are the most popular type of content at the moment. That's why it's important that your content strategy also includes them. To do this, you don't need to create new content, but rather gather the most-read articles and explain them with practical tips through a webinar.
4) Take advantage of customer testimonials and develop success stories
Your sales team is in constant contact with your customers and that’s where new information, improvements, objection resolution through blog articles and many other ideas come from. A great way to convert and gain more authority is to take advantage of customer testimonials and develop success stories. Create a short questionnaire or simply ask for a testimonial by email or in video format to add to repurposed content, or to a case study that talks only about that specific company. OutMarketing can help you develop it!
1) Compile blog posts and develop an eBook
If you have a lot of content on your blog switzerland mobile database want to reach more of your target audience, a good tip is to invest in conversion material. How? By compiling blog articles and developing an eBook. This way, you will reuse old content in a new format, and on top of that, you will be able to increase your lead conversion rate.
2) Gather scattered data and build an infographic
With your expertise, you probably have the knowledge to write a book, don't you? However, consumers like practicality and you also don't have the time to compile all your information into extremely technical and in-depth content. Therefore, a great option is to gather scattered data and create an infographic. It can also be used as conversion material or as a complement to a blog article, showing important and fundamental information to your customers in an educational and practical way.
3) Hold a webinar with content from the most read articles
Videos are the most popular type of content at the moment. That's why it's important that your content strategy also includes them. To do this, you don't need to create new content, but rather gather the most-read articles and explain them with practical tips through a webinar.
4) Take advantage of customer testimonials and develop success stories
Your sales team is in constant contact with your customers and that’s where new information, improvements, objection resolution through blog articles and many other ideas come from. A great way to convert and gain more authority is to take advantage of customer testimonials and develop success stories. Create a short questionnaire or simply ask for a testimonial by email or in video format to add to repurposed content, or to a case study that talks only about that specific company. OutMarketing can help you develop it!