Description . Description is a short (about 250 characters without spaces) description of the page, which will be under the title in the search. The main keyword should also be entered in the meta tag. To make it convenient for a potential client, it is optimal to indicate the address and phone number of the company in the Description, since most people search for the organization's website to view contact information.
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Example in Google search
Step 3. Analyze competitors' websites
In almost any field, you will find more advanced philippines cell phone number list competitors, by analyzing their work you can learn a lot. If you are creating a website for a small city company, then look at how large Russian organizations working in a similar field are progressing. Thanks to ready-made competitors' websites, you will quickly create a semantic core of the site and minimize the collection of keywords using Wordstat. To identify ten sites for specific queries, you can use the following tools:
To analyze keywords, traffic sources, and competitors' advertising, use services such asSimilarWeb,Alexa,SemRush. To create a working semantic core, take the keywords of the 3 largest companies operating in your field, enter them into a file, and then delete the repetitions. Other advanced sites will help you choose marketing tools, usability, and design of your site.
Marketing tools
This is a set of works aimed at attracting visitors to the site. An example is native advertising, that is, one that attracts the attention of users, but not directly, but within the framework of their interests, against the background of the context. For example, in the film "Golden Eye" James Bond drove a new Z3 from BMW. After the release of the film, sales of this car increased by half: native advertising worked.
Usability
This is an indicator of how convenient the site interface is for a person. According to statistics, 70% of users can close a site if they don’t like the interface, and 62% of them will share their negative experience with other people, and 79% will never return to an inconvenient resource. That is, usability greatly affects site traffic, so it should not be ignored.