Example 7. Market leader
This is a power strategy that combines the approaches of the six previously considered examples. KPI types are also mixed - a combination of coverage, target traffic, work with conversion, and others.
The main task is to get the optimized resource into the top 3 for a very broad semantic core of search queries. Ideally, you need to become number one in terms of the volume of attracted search traffic, achieve leadership in the niche with an obvious advantage over slovenia cell phone number list competitors. The power strategy requires high costs for implementation; a team of professionals usually works on the project. It is used for competition at the highest level, among market leaders. Large volumes of data are processed and analyzed, all methods are used to displace competitors and increase their market share. The fight is for each position in the top. The power strategy requires the creation of ideal text content with 100% expertise and usefulness. Information is conveyed to users in all available ways - multimedia, infographics, video.
The choice of SEO strategy depends primarily on the type of site:
LF and mLF – suitable for promoting marketplaces, e-commerce, content projects;
HF – for service sites and business projects;
content marketing – for service sites, content and business projects;
monobrand – e-commerce;
local business – for service sites and business projects;
multiregionality – marketplaces, e-commerce;
Market leader – suitable for all types.
In practice, SEO optimization is most often carried out using a combination of different types of strategies.
Transition from strategy to tactics
Forming a strategy is an important and necessary process, but it is not enough to achieve success. It is not enough to conduct a set of analytical studies; now, based on them, it is necessary to make management decisions on the development of the project and implement them. When compiling a list of works, it is necessary to immediately determine their priorities in order to solve the most important tasks first. 10 steps of a systematic approach:
precise and up-to-date semantics – development of a semantic core, from 1000 to 100,000 queries, maintaining the current state of semantics;