In this initial phase, your company will start to drive leads through the purchasing journey. To do this, you need to establish a presence with your audience through some digital marketing actions.
Search
This is the phase in which consumers will do their research. This way, they will be exposed to different offers with the potential to meet their needs.
From there, they will make comparisons between different companies and price ranges. So, when guiding leads through the purchasing journey at this point, focus on content.
Because by offering content that shows the advantages of your product compared to the competition, you influence your leads' purchasing decisions.
Discover the right type of content for each stage of the cyprus mobile database journey: download the Content Offering Guide for Effective Lead Generation
Consideration
During the consideration stage, customers are evaluating different options. They are also trying to identify the one that suits them best.
Sometimes they even reconsider whether they really need the product (or service) at all.
So your job is to guide leads through the purchasing journey by showing them that yes, they need your product. More specifically, they need it.
Marketing automation can be extremely useful at this stage, as it allows you to keep leads nurtured until the next stage .
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Conversion
This is always every company’s favorite part. It’s the moment when intention turns into action. So your goal, when guiding leads through the purchasing journey, is to make this moment as practical and seamless as possible.
Explore this step with these tips: Converting Online Leads into Customers – 5 Killer Tips
Repurchase
Your company has worked hard during all the previous steps and won over the customer. So is it time to rest? Not at all.