Dangers of an unprepared spokesperson or media relations

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The person responsible for press relations must be extremely well prepared. An unprepared, nervous or hesitant media relations person can ruin an interview before it even begins. Before any contact with the malta mobile database by the press office team or agency, the person in charge must be fully prepared with the necessary information about the company, product or service that he or she will be working on.

Consequences of poor timing in relationships with journalists
press relationsResponding to journalists' requests in a timely manner is essential and anyone working in press relations must accept this as a fact. It is unacceptable that, despite being on vacation, holidays, recess or Christmas, a journalist takes more than a day to receive a response or a call back. Relationships with journalists are like flowers, they need to be "watered" continuously to keep them "thriving".