This is the key to effective social-first content: creating campaigns that are audience-focused. In addition, it’s also important to carefully segment your audience to create more refined and relevant messages.
Does this sound like an obvious recommendation? But the problem is that we still see a number of B2B brands thinking first about talking about their product or solution, without adapting their speech to their target audience.
Therefore, the first step is to understand “who” is the audience your company is trying to reach. And only then shape the “what”, the “how”, the “why” and the “when”.
This is the process to achieve consistent engagement. And the success of your approaches and campaigns.
We live in the age of social media, and properly exploring these channels is essential to impact your target audience. Today, most companies do not build a campaign based on a print ad, outdoor media or TV commercial.
According to an article in Meio & Mensagem Magazine, brands' investment norway mobile database in social media grew 50.3% in the last quarter of 2020 alone, when compared to the same period in the previous year. And, according to experts, it will continue to grow, precisely because of the public's growing interest in networks.
However, the same pandemic that helped make social media even more important also forced tighter budgets . This doesn’t change the fact that companies want significant results.
So, hitting your targets with the resources you have means maximizing your reach. How do you do that? By creating content that elicits the desired response.
Therefore, good digital planning must include social first content, considering how social networks may react to your content.
And, as crucial as design is, content provides context, guidance, information, and everything else a user needs to interact. Are you interested in this topic? Continue reading and learn how to implement content first and ensure that content and design work together.