There is a fundamental premise
Posted: Sat Feb 22, 2025 6:17 am
to take into account: Who will read the content? Is it a Customer, a Prospect, a Journalist, an Employee, a potential Employee, a Partner, a recent graduate? What is the profile of our target audience? And in canada mobile database of Customer, we can go into a little more detail, because in a Company X we find N profiles of people with whom we will have to interact and have a great rhetoric to achieve our objective.
Prospect
During the process of “selling” the product and/or service, we come across the Information Systems Director, the Technical Consultant, and also the decision-maker, who is typically someone from the company’s Management and with a management profile. Here, in a single company, we are dealing with 3 distinct profiles for whom we will have to adapt our communication, using their language and terminology, always from a perspective focused on the recipient and not on “selling” the company. If we are talking to the Consultant, we will have to focus on the technical level and use specificities that the consultant identifies with, since his or her focus will be on technically analyzing the product and/or service. If, on the other hand, we are talking to the IT Director, he or she will have a broader view of the company, with the real concern of adapting technology to business processes so that it can meet the demands imposed by the Board of Directors. The language will be a mix of business and technical components. The other extreme of the profile is the Manager who typically measures his ROI, without needing to know what technology or service is behind it, as his focus is on improving the company's management, so his language is purely business-related.
Social Media
In parallel with this reality, there is also the situation of promoting certain content in the press. We need to think about the value that the content will bring to the journalist, but above all, we need to think beyond that, that is, what difference will the content make to its readers? In order to find the balance between these two profiles, we need to know very well the editorial strategy and the topics that readers are most interested in. We need to be, above all, a facilitator of information for journalists, so that they can directly fit the content we produce into their articles.
Prospect
During the process of “selling” the product and/or service, we come across the Information Systems Director, the Technical Consultant, and also the decision-maker, who is typically someone from the company’s Management and with a management profile. Here, in a single company, we are dealing with 3 distinct profiles for whom we will have to adapt our communication, using their language and terminology, always from a perspective focused on the recipient and not on “selling” the company. If we are talking to the Consultant, we will have to focus on the technical level and use specificities that the consultant identifies with, since his or her focus will be on technically analyzing the product and/or service. If, on the other hand, we are talking to the IT Director, he or she will have a broader view of the company, with the real concern of adapting technology to business processes so that it can meet the demands imposed by the Board of Directors. The language will be a mix of business and technical components. The other extreme of the profile is the Manager who typically measures his ROI, without needing to know what technology or service is behind it, as his focus is on improving the company's management, so his language is purely business-related.
Social Media
In parallel with this reality, there is also the situation of promoting certain content in the press. We need to think about the value that the content will bring to the journalist, but above all, we need to think beyond that, that is, what difference will the content make to its readers? In order to find the balance between these two profiles, we need to know very well the editorial strategy and the topics that readers are most interested in. We need to be, above all, a facilitator of information for journalists, so that they can directly fit the content we produce into their articles.