Essential questions to identify qualified leads
Posted: Sat Feb 22, 2025 6:18 am
Here are some questions your sales and marketing teams can work together to determine if your lead is qualified:
Is the lead the main decision maker?
Before getting too far into any discussion, the first thing you should find out is whether the person you are talking to is authorized to make the purchase.
Because, considering the B2B sales cycle , you may need to look for a buyer persona, the department head or even the business owner.
If you are not dealing with the key decision maker, then you are not dealing with a qualified lead.
What are the main reasons why a prospect doesn't close a deal?
Your job isn’t just to generate new leads, but also to nurture usa mobile database leads that aren’t yet qualified. Ask your sales team about the most common reasons why these leads weren’t ready to buy.
The three main reasons are usually:
Budget
Time
Not seeing the value of your product, for example
So this is extremely valuable information for you, because now you can segment these leads accordingly.
As well as targeting your nurturing campaigns to address their specific pain points.
The more effectively you nurture these leads, the faster they’ll be sales-ready, so you can hand them back to your sales team to close.
What qualities make a lead good or bad?
It’s important to get detailed feedback from your sales team on what they think makes a lead qualified or not.
Because they may also have different opinions about what qualities are more indicative of a lead that is likely to close or a lead that is unlikely to close, based on their various experiences and techniques.
So, find out what factors they look for when deciding which of their leads to call. That way, you’ll know how your company can generate more of those types of leads for them.
Is the lead the main decision maker?
Before getting too far into any discussion, the first thing you should find out is whether the person you are talking to is authorized to make the purchase.
Because, considering the B2B sales cycle , you may need to look for a buyer persona, the department head or even the business owner.
If you are not dealing with the key decision maker, then you are not dealing with a qualified lead.
What are the main reasons why a prospect doesn't close a deal?
Your job isn’t just to generate new leads, but also to nurture usa mobile database leads that aren’t yet qualified. Ask your sales team about the most common reasons why these leads weren’t ready to buy.
The three main reasons are usually:
Budget
Time
Not seeing the value of your product, for example
So this is extremely valuable information for you, because now you can segment these leads accordingly.
As well as targeting your nurturing campaigns to address their specific pain points.
The more effectively you nurture these leads, the faster they’ll be sales-ready, so you can hand them back to your sales team to close.
What qualities make a lead good or bad?
It’s important to get detailed feedback from your sales team on what they think makes a lead qualified or not.
Because they may also have different opinions about what qualities are more indicative of a lead that is likely to close or a lead that is unlikely to close, based on their various experiences and techniques.
So, find out what factors they look for when deciding which of their leads to call. That way, you’ll know how your company can generate more of those types of leads for them.