As we mentioned in the previous topic, when a new potential customer comes to your company for the first time, or even requests information about products or prices, they have certain expectations about how quickly your company should react to it.
While expectations vary depending on the different contact methods, the general rule is the same. The longer it takes your company to respond to a new contact or lead, the less likely they are to choose your company.
But how can your organization determine which contacts and leads to follow up on? (Hint: the real answer is all of them!)
You’ve already seen the types of leads and why they’re classified that way. But let’s dive deeper here and look at the common ways and contacts that these leads are interested in. We’ll also understand why your company should take the time to follow up with each of them.
The lead calls your company
Your website has been optimized to feature your phone czech republic mobile database number at the top of every page. Your number is also listed on your social media profiles , local directory profiles, Google+, and on your offline media pieces – such as newspaper ads, radio spots, TV spots, and street signage.
So when a potential customer actually invests time in reaching out to your company and doesn’t get a response, all that effort to get the call back is wasted. Customers expect to speak to someone when they contact you.
So make sure someone is there to answer this call. This is essential to capture important information, such as contact details (phone number and email address) and products or services they are interested in.
Responding quickly to a potential customer is essential. When you respond within an hour, your business is seven times more likely to convert than if you waited more than an hour.
The lead sends an email to your company
A customer who emails or submits a web form to your business likely has a strong interest in your products and services.
Getting back to them as quickly as possible helps show your lead that you’re paying attention to their needs and helping them convert into a customer. You can speed up this process with an effective automation process that helps you nurture them until they’re ready to convert.