The B2B sales cycle reflects how digital transformation has changed the way companies do business – find out more.
If you work in the B2B sector, you may have noticed that the B2B sales cycle has been undergoing a series of changes in recent times.
After all, digital transformation is revolutionizing the way companies do business today. In addition, social media and economic upheavals have also had a major impact on the business world.
That’s why you and your company need to learn more about this new scenario involving sales cycles. Only then will it be possible to help sales and marketing departments discover how to shorten them.
So keep reading and discover how to make your B2B sales cycle more agile and effective right now.
Understanding the B2B sales cycle concept – what is it, anyway?
The sales cycle concept encompasses:
The period between the initial contact made between the company and a customer,
The identification of the services or goods to be acquired,
Acceptance of the intended purchase and
The transaction that completes the sale.
Shorter sales cycles generally lead to higher profits. After all, more hong kong mobile database deals are being closed faster. Unfortunately, this is a rarity when it comes to today’s B2B sales cycle.
Tight budgets. Fear of making the wrong decisions. Increasing choice. All of this is delaying buyers’ plans.
Additionally, it is contributing to the increase in the length of sales cycles in many circles. But the good news is that your business can count on integrated digital marketing strategies.
With the support of social media and the production of relevant content, they help ensure that leads stick throughout the sales process. In addition, they help nurture leads throughout the entire cycle.